The challenge was to rebrand the expanding Tim Parry Johnathan Ball Peace Foundation, whilst staying empathetic to the nature of the brand’s heritage. The most important brand asset, a photograph of the boys, was carefully developed into an illustration. This new direction provides a timeless image, a legacy, which futureproofs the brand. The boys’ favourite colours were also introduced, which fits the foundation’s new brand hierarchy for their product and service offerings. The new visual identity provides a solid platform that enables consistency across all brand collateral. The changes also help to prepare the foundation for their exciting future expansions.