The Southern District Agricultural Society announced in 2021 that they would have a new home going forward, with its new location being the Kermodes’ family farm, Orrisdale, in Ballasalla. This significant milestone for the Southern Show created the perfect opportunity to update the visual identity of the Southern District Agricultural Society. The subtle modernisation of the brand, as well as the introduction of an illustrated set of farm animals, made up a strong new visual identity staying in keeping with the Southern Show’s traditions and heritage that have been built up over decades.